Forrester Forecast It is predicted that 5.5 to 100 million buyers in India will participate in the ongoing sales, which will boost the profits of online retailers and increase the festival season by 34 per cent a year. Smartphones will continue to be the best-selling product during the festive season and account for 34 percent of total spending, followed by electronics and computers at 17 percent, fashion at 16 percent and homeware and furniture appliances at 14 percent and groceries at 6 percent. Percentage will be spent.
The Amazon Great Indian Festival and the Flipkart Big Billion Day Sales have resulted in huge discounts as well as savings due to the financial uncertainty that people faced during the epidemic. In addition, one of the reasons for the increase in sales due to the long-term lockdown has been blamed on the ban on purchases. Amazon has already claimed that the Great Indian Festival is the biggest opening so far this season.
The report said mobility in all cities has dropped by about 40 percent. This is inferred from data from Google’s Community Mobility Report which tracks people’s movements in popular public places such as supermarkets, pharmacies, restaurants, cinema halls, etc. and applies an average 7-day data set to understand mobility. Google Mobility 16th October Report According to, the mobility of retail and recreational areas was 31 percent lower than the baseline during the pre-epidemic period.