The information report says that ‘shorts’ by YouTube https://www.theinformation.com/articles/youtube-plans-shorts-to-rival-tiktokWorking with the feature. It is expected to be released as part of the mobile app. It is claimed to be in the form of special feeds. There will be short video clips created by users. At the same time, Google has several advantages over having a long list of licensed music and songs. This is not the first time that a feature of Google’s app has been inspired by another app. Stories are examples of feeds on Instagram like Instagram.
Note that a variant of TicTac was launched in 2016 by ByteDance in China. The name of this period was AM (later re-branding of Diane). This application allows users to create short looping videos of 3 seconds to 60 seconds. The app was also made available worldwide in 2018 under the name Tiktok. ByteDance has previously purchased Musical.Play and integrated it into Ticket. Since then this app is quite popular among the youth.
It will be very interesting to see how YouTube makes the new ‘shorts’ feature a part of its app. Also how to reconcile between short and long video formats. At the moment, there is no official information about this feature on YouTube. Hopefully, the company will make an announcement about it only when the feature is ready for launch.