Sony Live will use WWE’s video library content, which includes iconic matches, legendary interviews, live events, reality TV and documentaries. However, he did not issue a statement on how much gold should be paid. Currently, most of WWE’s content is available for free viewing, including advertising. The annual price of a Sony Live subscription is Rs 499, but it has now dropped by 30 per cent, after which its price has come down to Rs 349 per month. This step has been taken to attract those who are sitting at home due to Kovid-19 (coronavirus) infection and lockdown. In addition to WWW, subscribers will be able to watch English TV shows, movies, Indian blockbuster movies and live shows.
Rajesh Kaul, Head of Sports and Chief Revenue Officer, Sony Pictures Networks India, said in a statement that WWE is consistently ranked in the top three of all sports networks in India. It is dominating the sports entertainment space. “We are moving our partnership with WWE to a great extent. It will increase our exposure by providing us with valuable content,” he said.
In their announcement, WWE said that they are planning to do many live events and promotional trips to India. The WWE’s biggest event was held here last year, where 4 out of 700 athletes were selected. Who were trained at WWE Performance Centers in Orlando and Florida, USA. India is very important for WWE, as it ranks first on the list of Facebook and YouTube followers.