The WhatsApp Business app is designed specifically for small businesses. This will enable companies to connect with their customers and be part of the messaging platform. WhatsApp has more than 1.3 billion users worldwide. Unlike the original WhatsApp app, in this business-centric application, merchants can create their own profiles and enter information such as business information, email or store address, and website. At the same time, it provides smart messaging tools so that frequently asked questions can be answered quickly and efficiently. The app also offers the option to send greeting messages to new customers and set up ‘away’ while companies are busy. Also, the app supports WhatsApp on the web so that companies can send and receive messages directly from the desktop.
While the feature enables corporate communications for small businesses, WhatsApp plans to mark some businesses as confirmed accounts in the next few years. According to a survey conducted by Morning Consult, more than 80 per cent of small businesses in India and Brazil believe that WhatsApp helps them reach their customers and grow their business.
To talk about similarities with the original WhatsApp, the WhatsApp Business app has options such as setting privacy for profile pictures, enabling blocks about information and status, and resetting contacts. The app has a live location feature that allows companies to share location with their customers and clients. Businesses can also make voice and video calls.
WhatsApp business app on Google Play Download Available, it supports devices running Android.0.0.3 and above. The business app for iOS devices is also expected to launch soon.